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AI Integrated Digital Marketing

Digital Marketing Overview

Learn the Basics of digital marketing. Understanding the difference between digital marketing and traditional marketing

  • Introduction to digital marketing
  • Digital marketing vs Traditional marketing
  • The Importance of visual content

AI in Digital Marketing

Learn how AI automates digital marketing and increases performance in these internships. Learn how AI can improve every part of your digital marketing strategy.



  • SEO (Search Engine Optimization) with AI

  • Content Marketing and AI

  • AI in Analytics and Reporting

  • AI-Powered Personalization in Digital Marketing
  • Social Media Marketing (SMM) and AI Integration

  • Paid Advertising (PPC) and AI

  • Email Marketing Automation and AI

  • Video Marketing and AI

  • AI Tools and Technologies for Digital Marketing

Search Engine Optimization

Understand the importance of SEO. This internship covers on-page and off-page SEO, the technical aspects of ranking higher on search engines, and competitor analysis.



  • On-page vs Off-page

  • Technical SEO

  • Website Asset Optimization(Video, images, reviews)

  • Increase website SEO for more sales
  • Google focuses on the user experience

  • Updates, Algorithms, and ranking system

  • Link building

  • Conducting SEO Audit

Search Engine Marketing

Learn how paid ads work with the help of keyword research. You will learn about different types of paid advertisement



  • Overview of search engine marketing

  • Understanding concepts of pay-per-click (PPC), Google Ads algorithms, Ad rank & ad positioning

  • Strategies to make best ad copies giving 100% ad strength How to target the right customers with demographics, interests, location, etc.
  • Use of dynamic keyword insertion

  • Difference between the standard shopping ads and smart ads

  • Keyword research and optimization

Content Marketing

Learn about the content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using the right informative content.



  • Content marketing as a backbone of digital marketing

  • How to create and use an effective content calendar for future activities
  • How content can help in improving the performance of paid ads

  • Difference between the standard shopping ads and smart ads

  • Best mobile ad content sizes for better results

Social Media Marketing

In this Internship, understand the need for social media channels, learn how to select the right content type in context for the right social media channel, and the importance of social media in e-commerce.



  • Digital and SMM Overview

  • Social Brand Management

  • SMM Significance, Role, Goals and Elements
  • SMM Strategy and Channels SMM Key Metrics

  • Organic Postings

  • Creating Facebook and Instagram ads

LRG International PVT LTD is engage in software development, IT solutions, accounting, outsourcing, data management, back-office services, digital marketing, and graphic designing.

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